#VJUKE Instagram warehouse party.
To showcase the ‘point & shoot performance’ of the Nissan Juke we asked people to do exactly that: point and shoot Instagram videos. These were then crafted into an audio visual performance hosted by the Nissan Juke itself.
The campaign was selected as a finalist in the New York Festivals, and the head of automotive at Facebook (Stephen Scheeler) said the campaign was “one of the best uses of our platforms we’ve ever seen from an automotive brand, worldwide”. (I like how he torques.)
We created a short video that was published by VICE to get people interested in the campaign.
All work © Andy Roberts 2017.