The right kinda nuts.

Kraft Peanut Butter has been an Australian favourite for over 50 years. So, to showcase their ever-evolving product range we created a new brand platform ‘The right kinda nuts’. Designed to appeal to all Aussie nut lovers, it heroes the brand's best-selling peanut butter and new nutty innovations while celebrating life's nutty moments.

New chocolate and hazelnut spreads

Full spread range

All work © Andy Roberts 2017.