Latitude Personal Loans

You Can Do Better.

To launch the new personal loans brand, Latitude we needed someone special. Someone who is infamous for their humour, boldness and wit. So, it was a no-brainer to enlist the services of straight-talking Alec Baldwin. He, along with his team of lending specialists ‘The Betterers’, promise Australia that when it comes to personal loans, rather than simply defaulting to your bank, ‘You Can Do Better’.


Brand launch

Debt consolidation



Traditional bots can be boring – and often they don’t understand what you’re saying. So we made one that was ‘Betterer’. The Latitude bot allows customers to start their loan application by simply texting a picture of what they want – from holidays to cars to bathroom renovations.

After a few questions (spoken in that infamous Baldwin cheek), the bot could estimate your loan amount, then a personal call with a Betterer would be organised to finalise your application.

All work © Andy Roberts 2017.